CLIENT: urban armor gear (UAG)
INDUSTRY: consumer products
MARKET: UNITED STATEs
brief: translate a rugged, traditionally male brand into more inclusive style
#strongisbeautiful
Rough sketches helped me become familiar with the graphical nature of a phone case.
Pattern development took place in direct comparison to the “microdot” and hex patterns seen elsewhere in UAG. A dot or soft hex pattern with more nuance and more movement felt appropriate for a more refined interpretation for [U].
As a follow up to the initial two designs, UAG commissioned a third case based on my “patchwork” sketches. I wanted to play with highlights and linework through material thickness, so I created discrete studies on the case back.
Anchor (2020)
Lucent (2020)
Aurora (2021)
When the brand launched, [U] by UAG featured me in a “BTS” video centering on my design process for the cases. Watch below!
