CLIENT: oxo (helen of troy)
INDUSTRY: housewares
MARKET: United states + Japan
brief: re-design the grate & slice set for both the American and Japanese markets
Translate the small size and friendliness of Japanese slicers to an outdated OXO product. Solve functional issues of OXO’s original set, like its bulky volume and difficult organization features.
With the success of the Mini, we developed a full-size spiralizer set the following year!
immersion into existing product
form + features exploration
fine-tuning through rough prototypes
mini + mighty
launch in spring 2018
